Thu, 08 Apr 10

iAd - Applevertising

As expected, Apple CEO Steve Jobs announced the iAd Mobile Advertising platform from Apple. Apple wants to enable highly interactive and emotional advertising on iPhones.

According to Jobs, unlike the desktop, “where search is everything”, on the iPhone, everyone is interacting with apps. And there is an app for everything, with tons of developers making them free. So if developers have to use advertising to make money, Apple wants to ensure that the ads also benefit from the famous Apple design sensibility.

There are several technical and economic aspects of the iAd platform, and their implications on overall web advertising, that we will see in the weeks and months to follow. But, Apple’s approach is an indication of two key aspects:

Shiny and exciting times ahead.

Thu, 08 Apr 10